business web design +
Brand ID expansion
+Client — The Afiya Center
+Web Design — GHOST
+Branding Graphic Design — Bojana Kikic of Mad Pepper Design
+Creative Direction — GHOST
+Photography — Eloise Ambursley, Zach Vessels, Leighann Renee, Andrae Ricketts, Tachina Lee
(All logos and images are copyrights of The Afiya Center)
The Afiya Center is a non-profit organization at the frontlines for women’s reproductive justice rights and care on behalf of Black women, who have the highest maternal mortality risk and lack of access to reproductive care.
Afiya (pronounced ah-fee-ya) required a more contemporary and streamlined website that, most importantly, provided their staff the ability to update without waiting for the former web developer to become available. This is a crucial need for an organization that uses its resources to campaign for women’s reproductive care access — and the timing couldn’t have been any better. Shortly after the site’s transformation, they had to shift into high gear to engage their donors, volunteers, and partner organizations to campaign on behalf of stopping extremely restrictive and damaging legislative bans around the country.
We created a clean and fluid website that made it easier for users to get to the information they need quickly, since the state of reproductive access is constantly in flux. Working with designer Bojana Kikic, we also freshened and fleshed out the original logo to include stationery, unique patterns that communicated movement and excitement without minimizing the serious work of the organization, and an overall feel that would be more appealing to Black women of all age groups.
The organization noticed easier flow and access to donations, received staff training on-site to learn to make regular updates and changes with ease, has better access to metrics and visitor data in context, and a more professional looking home on the web.
A special thank you to Emma R., Marsha J., and Ana D. for trusting us with such an extraordinary project.